About The Creator Of The Soggy Doggy Doormat 

Joanna Rein is the mother of 4 children and one mud loving Labrador named Buddy. She created the Soggy Doggy Doormat out of necessity. "I could not train my kids to wipe the dog's paws before he came in from the wet yard! No matter how many doormats,rags and towels I left by the backdoor (and no matter how many times I told the kids to use them),there was endless mess (and endless yelling) in my house",says Joanna. Inspiration came at a kids' swim meet. As Joanna watched a young diver dry off with a super-absorbent shammy,lightbulbs went off! If that small piece of material could dry an entire child,why wasn't there something similar for 4 wet,mucky dog paws? With the (skeptical) assistance of the guys at the local hardware store and a very patient tailor,she made the first Soggy Doggy prototype. Many rounds of experimentation later,she found the perfect material blend in the microfiber chenille shag. Its "noodley" fibers not only make it exceptionally absorbent,but they also snag a tremendous amount of debris (note to moms: great for snowy boots and dirty cleats,especially those used on crushed-rubber turf fields). "Honestly,we were astounded by the shag's absorbency and dirt-catching ability",Joanna says. Buddy,also approves.